Grana Padano is the most appreciated and consumed PDO cheese in the world, with a long and prestigious history that they wanted to communicate to a younger and more digitally active audience.

In an era where technology and innovation drive content consumption, brands must adapt to new languages to engage younger generations. Users are no longer satisfied with simple advertising messages: they seek innovative and engaging experiences.

What if we could tell the story of a brand such Grana Padano using future technologies? What if we could bring back historical figures from the past to tell this story in a more modern context?

With the help of AI, we created a visionary project that blends past and future to bring back to life the figures who shaped the history of Grana Padano: the Cistercensians monks, the first "Casari", the early consumers, and the founders of the Grana Padano Protection Consortium, all with a narrative and visual style inspired by the gaming world.

Thanks to artificial intelligence, we have given them faces and voices, taking viewers on a journey led by an exceptional host: Max Corona from Storie di Brand.

The video production is managed by Vois.