Challenge
Increase awareness and lead generation around MINI Full Electric.
Solution
- A full funnel and integrated media campaign based on 3 principles
BE BOLD: Dominate the media with OOH domination and a strong digital campaign - PEOPLE FIRST: Start from the target to be more relevant
- IMPACTFUL: Unique, Distinctive, Reliable creative concept adapted to different channels to be more effective
Key Facts
Let's get in touch with us!
Greta Bottini
Mediaplus Italy
Let's get in touch with us!