Show the Italians a new way to create in the kitchen
Challenge
We have launched a new frozen product with completely different features from the other line products.
The employees of orogel who worked on the product design were the protagonists of our communication. They showed the Italians a new way to create in the kitchen.
Proving that everyone can create new and different dishes thanks to the versatility of Crea Tu.
Key Facts
Create whatever you want with Crea Tu
SOLUTION
In a busy life, many people do not have time to cook. Also many people do not have inspiration in the kitchen. But Orogel has created a mix of prepared vegetables frozen, cut in small cubes, ready to cooke in a fiew minutes, whit a delicious dressing, to prepare with what you want.
A product innovation that stimulates creativity in the kitchen and suitable for all. This was the idea for the name Crea Tu. We used 22 company employees (the dog Wilson in addition) as testimonials of the big launch campaign. Their faces appear in all communication asset.
On Tv we unleashed the creativity of italian people whit a lot of appetaizing recipes, easy to make. We showed in social media and digital display the opportunities for consumption to become a real chef.
Key Takeaways
#1
Tell the frozen as a new creative ingredient.
#2
One product, many dishes.
#3
Everyone can be creative in the kitchen.
