Serviceplan Group:
Challenge
Pinalli's 40th Anniversary Celebration!
In June, Pinalli, a brand in the distribution of beauty and personal care products, celebrated its 40th birthday. For this important anniversary, we were asked to develop a campaign that would communicate two main initiatives: a 40% discount on the entire catalog and the launch of the first Pinalli-branded mascara, complimentary with all orders both online and offline. The required goal: x12 over average daily sales!
SOLUTION
Digital Data Driven Strategy: Pinalli's Sales Doubled
To meet these ambitious goals, we crafted a campaign thatseamlessly integrated digital and in-store experiences, ensuring a consistent and engaging customer journey across all communication channels. We started with a teasing phase,targeting our audience through impactful exposure on YouTube and Social Media, driving qualified traffic to the brand's Instagram profile. We implemented rich media formats and drive-to-store initiatives in areas with Pinalli stores, using creative formats withnavigation maps and push notifications. The always-on activitiesreinforced the brand's presence and expanded our user base,building a strong network of traffic and sales. The campaignculminated on the birthday with an enhancement of activeplacements through a dedicated budget and continuous creativerefreshes.
Key Facts
Let's get in touch with us!
Greta Bottini
Mediaplus Italy
Let's get in touch with us!
