In these times, mental health is a hot topic. Social medias are rich of suggestions on how to achieve personal well-being, and ads are constantly doing the same. This is why Santagostino Psiche challenged us to create a stand-out communication. 

They sought a communication approach that would not only emphasize their unique services but also reflect their own distinctiveness. The challenge was to create a compelling and unique tone of voice, effectively aligning the message with the center’s comprehensive expertise.

Our approach began with an untapped insight and a new communication style that didn’t rely on words alone but on numbers and emotions. 

Recognizing that people are often more attuned to physical discomfort, we used this as an entry point to emphasize the importance of inner work for overall well-being—including physical health. We crafted a straightforward, powerful message with AI-generated visuals, breaking away from competitors and perfectly matching the holistic service of Santagostino Psiche.