Serviceplan Italy, the creative agency of the House of Communication on Via Solferino, led by Stefania Siani, expands its team with the new addition of Luca Anania in the role of Digital Creative Director & Head of Design.

Luca's career began in the world of communication as a freelance Creative & Design Director, working for Italian and foreign agencies such as The Blue Hive (London), Vice (London), Hyperisland (Stockholm), Novità PR (NYC), managing projects for Nike Football, Ford Europe, Bjorn Borg, 55DSL (Diesel Group), American Red Cross, and Swatch. In 2015, he joined Publicis Sapient as a Senior Creative Art Director, where he created immersive digital experiences for two editions of the Pirelli calendar (2015/2016) and the launch of the 126 Spider, which were awarded with an FWA and an AWWWARDS.

In 2016, he embarked on his challenge at DLV BBDO as the Head of Design to accelerate the agency's digital transformation. After a year and the acquisition of important clients, he became the Digital Creative Director and Head of Design, contributing to the agency's integration where he was entrusted with the digital creative direction of clients such as Vodafone, Prada (Oro ADCI), Porsche, Huawei, illy, Martini, Mercedes Benz & Smart, Eon, and the Beiersdorf Group (Nivea, Nivea Men, Labello, and Eucerin). He also served as a judge for ADCI, FWA, and DDA.

Now, in Serviceplan Italy, he will assume the role of Digital Creative Director & Head of Design with the goal of strengthening creativity, innovation, and strategy within the House of Communication.

Luca Anania states: "Serviceplan Italy, Stefania, and the rest of the team have a vision that combines integrated creativity at its highest expression and sustainable business. This unique mix, combined with the individual talents of the people, can only fascinate and conquer."