SCHOLL CHOOSES MEDIAPLUS INTERNATIONAL TO TARGET A YOUNGER AUDIENCE
SCHOLL CHOOSES MEDIAPLUS INTERNATIONAL TO TARGET A YOUNGER AUDIENCE
22.05.2023
Mediaplus International has won the account for Scholl and is set to promote a new and bold global growth campaign. The partnership aims to raise awareness among younger generations about prevention. Mediaplus Italia will handle the management of offline media in partnership with Total Media, which will lead the central management.
Scholl holds the top market position in its three pillars - Comfort, Aid, and Care - in Germany, the United Kingdom, France, Italy, Japan, and Australia. The brand sees an opportunity for growth among younger target groups (35+), with a particular focus on positioning the brand in the Wellness category. This category is a rapidly expanding market worth $4.9 billion, with an annual growth rate of 10%.
