Jägermeister #BEORIGINAL
"Proud to #BEORIGINAL, Jägermeister lights up the night of Pride with the colors of freedom.
28.06.2023
During Pride, hundreds of rainbows invaded Milan, even at night.
The light of the rainbow enchants us, but when night falls, it's not visible. This is the starting point that led Jägermeister and Plan.Net Italia to illuminate the night of Pride with the colors of freedom.
With the slogan "Let's light up the night of pride," the ARainbow project was born:
During Pride day in Milan, badges with a QR code were distributed, which, when scanned, activated a three-dimensional nighttime rainbow created through augmented reality.
The initiative was amplified through the involvement of bars and pubs in Milan strategically positioned for the event, which, for the occasion, branded the venues and organized engaging activities for customers."
