The Golden Goose Midstar campaign has kicked off with the primary goal of increasing brand awareness and recommendation in the U.S. market, and consequently, boosting sales.

The elegant Venetian fashion brand achieved a 3-point increase in brand awareness through our video advertising campaign with multi-phase ads on Meta.

Instead of running a single advertising campaign to attract people at all stages of the purchasing journey, we created three distinct series of ads, each tailored to a different audience. The first was optimized to boost brand awareness among those who may not have heard of the brand; the second encouraged visits to the Golden Goose website; and the third aimed to increase purchases.

All three segments of this multi-phase campaign utilized captivating video spots to showcase the Golden Goose range in a lifestyle context, where the advertising star pondered which of their beloved Golden Goose shoes to wear. The ads were posted on Facebook and Instagram, in Stories and as longer-format Reels, reaching individuals aged 25 to 55 residing in the United States interested in sneakers, luxury, fashion, and "made in Italy."

Thanks to the collaboration with Meta, we embarked on a transformative measurement journey. Through our uplift study, we were able to measure the impact of our campaigns and gain valuable insights into how different generations perceive and recognize our brand."