SPINMASTER CHOOSES MEDIAPLUS AS MEDIA CENTER AND GEARS UP FOR CHRISTMAS
SPINMASTER CHOOSES MEDIAPLUS AS MEDIA CENTER AND GEARS UP FOR CHRISTMAS
28.09.2023
Spin Master - the Canadian multinational owner of brands such as RisiKo!, Scarabeo, Paw Patrol, Rubik’s, Bitzee, Cool Maker, Kinetic Sand, Gabby’s Dollhouse, Harry Potter, and DC Batman - goes on air with Christmas novelties and some ongoing product lines. Unlike the past, the campaigns are now planned by Mediaplus Italia, which has been managing their media planning since July 1.
Thanks to an increased advertising budget compared to last year, starting from September, there will be 14 TV campaigns airing on major mainstream kids' channels, along with digital campaigns, special events, branded entertainment projects, and influencer marketing activities.
The media mix of TV (both 'linear' and 'addressable') and digital engagement activities (primarily on YouTube, Facebook, and Instagram) will form the foundation of the planning that will accompany us during the last months of 2023.
