E.ON Group Chooses Mediaplus Group for Future Collaboration Following a Multi-Stage Pan-European Pitch in 10 Countries

The E.ON Group has decided to collaborate with the Mediaplus Group after a multi-stage pan-European pitch involving 10 countries. This partnership will commence at the beginning of 2024. The mandate covers media planning, strategy, and purchasing in Italy, Germany, the United Kingdom, Croatia, the Netherlands, Poland, Romania, Sweden, the Czech Republic, and Hungary.

Julian Lennertz, Chief Transformation and Commercial Planning Officer of E.ON SE, commented: "The entire team performed excellently at all levels in a very competitive field. We were particularly impressed that all the agencies involved in the pitch quickly understood the specific characteristics and challenges of the energy market. So, a big thank you to all the agency teams for the excellent work done. We are absolutely certain that with Mediaplus and our new creative agency, we are ideally positioned for the transformation of the E.ON brand that lies ahead. We would also like to expressly thank our current agency, Starcom, for their trusted collaboration over the past year.”

Matthias Brüll, CEO of Mediaplus International, said: "We are very pleased to have convinced E.ON, an internationally positioned client in a rapidly transforming market. We are happy to take on the great strategic task and the demand for reactive action in media management. We hope to make a valuable contribution to E.ON's development.