Milan, January 31, 2024 – After the first edition dedicated to the Metaverse and Web 3.0, Plan.Net Italia, the martech agency of the Serviceplan group, renews the appointment with "Plan.net of Tomorrow" by dedicating the afternoon of February 15 to the technology that is rewriting all the rules of our lives: Artificial Intelligence.

At the "House of BMW," marketing professionals and experts in the field will share insights and visions on the possible impacts of Artificial Intelligence on marketing, consumer behavior, and the potential evolution for brands.

The discussion will include contributions from:

• Vittorio Bucci, CEO & Partner Mediaplus and Plan.Net Italia
• Domenico Genovese, Managing Director of Plan.Net Italia
• Carlo Botto Poala, Marketing Director BMW Italia
• Jacopo Perfetti, Co-founder Oblique.ai + PromptDesign.it

Domenico Genovese stated: "We are experiencing a technological evolution unprecedented in speed of adoption and fields of application that will revolutionize, among others, our sector. The high unpredictability of the effects that AI will have in the medium term can only be addressed by laying the foundations now to increase our flexibility. With Brain Waves, we want to share what we have already learned on the subject and try to imagine the next developments."

Plan.Net of Tomorrow aims to be a container of knowledge and expertise, as well as a moment of exchange with industry partners. To register for the event, simply fill out the form below.