Sperlari Group Entrusts Mediaplus with Media Strategy for Its Brands

Sperlari Group, an Italian confectionery company with over 180 years of history, announced today its collaboration with Mediaplus Italy, selecting it as the agency of reference for managing its communication campaigns, specifically for media strategy and planning, and digital marketing management.

The synergy between the entities occurs at a crucial moment and aims to strengthen Sperlari Group's position in the market and usher in a new era of brand communication, focusing on innovation and digital transformation.

Bernadette Bevacqua – CEO of Sperlari Group Italy:

"We are excited to begin this collaboration with Mediaplus Italy. Our decision to choose an independent partner reflects our search for a personalized relationship that perfectly fits the specific needs of our brands. We trust that together we can build communication strategies that are truly tailored to our brands."

The first outcome of the collaboration is the Saila campaign, a two-phase campaign aimed at maximizing awareness of the new positioning by leveraging an exceptional ambassador like Christian Vieri.

A video planning strategy will target key touchpoints to convey the concept of "The Bomber's Candy," followed by a boost on Meta, YouTube, and DAZN to promote the "Legends at the Bar" contest.