What better way to showcase A2A's commitment to caring for the environment, water, and energy through the circular use of resources than by transforming and giving new life to its logo?!

For A2A Life Company, Serviceplan Italia – part of the House Of Communication – has launched the "A2A Live Logo" project, giving space to the new generations of designers, students from POLI.design, Politecnico di Milano, and NABA, Nuova Accademia di Belle Arti, to reinterpret the iconic symbol 2 of the logo. The students have been able to incorporate the values and commitments that A2A promotes every day to facilitate energy transition and circular economy into new graphic reworkings.

And not only that, an exceptional mentor, Bianca Bagnarelli, an independent illustrator and comic artist, was involved to guide and motivate them.

Among all the participants, ten designs were selected, along with the "author" one by Bagnarelli, which will be unveiled during Milan Design Week 2024, in a video animation created in collaboration with Make and H7-25 Studio.

Visible to the public from April 15 to 21 at "Solferino 28", the design event organized by Corriere della Sera, Living, and Abitare, the A2A Live Logos will come to life within the installation "Città Miniera: Design, Dismantle, Disseminate" by Mario Cucinella Architects: a context where the immersive artwork and the concept of the project dialogue around the same theme: circularity as a creative act.

CREDITS

Agenzia: Serviceplan Italia

Chief Creative Officer e CEO: Stefania Siani

Direzione Creativa Esecutiva: Giuliana Guizzi, Salvatore Giuliana

Art Director: Usa Limsithong

Copywriter: Lia Ronchi

Client Director: Elena Boso

Account Director: Veronica Formentini

Account Executive: Marta Caimi

Media Agenzia: EssenceMediacom

Producer Make: Samuela Teli, Luca Panosetti

Production agency: Make

Post-Production video: Make – Andrea Buratto

Production agency: H7-25 Studio