Starting from a very topical question among all the stakeholders in the industry - "How will the end of Cookies lead us towards better Digital Marketing solutions?" - Erika Barbieri, Client Lead at Mediaplus Italia, and Sascha Dolling, General Manager at Mediaplus Realtime, will present a joint panel focused on NE.RO AI, the Group's solution that leverages another major revolution of these times in terms of technology, namely: artificial intelligence.

NE.RO AI is a solution that represents an evolution in the approach to advertising targeting, using AI for an in-depth understanding of editorial content on the web and the mindset behind the user who consumes it; then, translating this information into "Universal data signals" allows us to build target audiences for our digital activities.

During their intervention, the representatives of Mediaplus will illustrate the positive impact of NE.RO AI on the performance of advertising campaigns, as well as present a case related to a marketing campaign for a well-known outdoor fashion brand in Italy.

"With the advent of the end of cookies, it is essential for companies in the industry to find innovative solutions to maintain the effectiveness of their digital advertising campaigns. We are excited to share our experience and present NE.RO AI as a reliable and advanced option to tackle this challenge." - Erika Barbieri, Client Lead at Mediaplus Italia

All information about the event can be found at the following link:

Interact 2024 - IAB Europe