Introducing "The Nest We Share," Nestlé's new corporate campaign dedicated to the Italian market, which revives the positioning "Good food, Good life," expressing the Group's commitment to Nutrition, the Planet, People, and the Community. It delves deeper into its promise, showcasing its more emotional and value-driven side. With a wide range of brands and products that accompany every moment of the day, Nestlé is a constant presence in Italian homes, like a family member we know we can rely on, always ready to provide what we need. With maximum attention to quality and a certainty of care that is renewed every day.

This care has been part of Nestlé since its origins and is embedded in the logo created at the dawn of its history. In 1868, founder Henri Nestlé, who moved to Switzerland from Germany, launched the logo of his newly founded company, drawing from the meaning of his surname in German: "little nest." Since then, Nestlé has come a long way, becoming the world's leading food company, present in Italy for over 110 years.

The nest thus becomes the symbol and the profound meaning of its commitment in the integrated campaign devised by Serviceplan Italia, the creative agency part of the House of Communication in Milan. The campaign will be On Air for three non-consecutive months on Connected TV, YouTube, and social media platforms (Facebook and Instagram).

"With this new campaign, we wanted to return to our roots and the values that underpin our daily commitment. Nestlé is a company rooted in care and protection, concepts encapsulated in our iconic nest logo, a metaphor for family, nutrition, and growth, reflecting our constant effort and commitment to ensuring the well-being of consumers through safe, healthy, and nutritious products," said Manuela Kron, Director of Corporate Affairs and Consumer Marketing Communication for Nestlé Group in Italy.

Stefania Siani, CEO and CCO of Serviceplan Italia, commented: "It is an honor for us to translate the historic vocation of the Nestlé Group into a campaign that explores the meaning of its logo. Because home is our nest, and Nestlé's nest is everyone's home."

Nestlé works every day to offer billions of people balanced and nutritious products that meet new lifestyles and the growing needs of consumers. In the past year, we have improved the nutritional profile of over 500 products, including foods and beverages, through intense and constant Research and Development activities conducted by its 23 Research Centers worldwide.

Nestlé's product range includes foods for different life stages and needs, including infant nutrition, adulthood, specialized medical nutrition to support healthy aging, plant-based foods, and products for pets.