Serviceplan Italia & Paulaner: it’s a match!
Serviceplan Italia & Paulaner: it’s a match!
20.06.2024
Serviceplan Italia, the creative agency of the House of Communication in Milan, has launched the new Italian campaign for Paulaner Münchner Hell lager beer.
What’s the best way to showcase a German beer that perfectly aligns with Italian taste and lifestyle? By transforming it into the ideal campaign to enrich every moment of sharing.
Thus, the claim "in compagnia c’è più gusto" ("more taste in good company") is born, which accompanies the story of three typically Italian moments that Paulaner makes even more special: a classic pizza night, an evening aperitif, and a summer barbecue. Different occasions in different contexts, but with something in common: company.
The ampersand (&) becomes the symbol of the union between two key words: the brand and the moment of sharing. An engaging format for users who can choose and experience their own “Paulaner Match.”
A multi-subject campaign, consisting of YouTube, digital out of home, and various social and digital formats. Planned by Mediaplus.
Client: Paulaner Brauerei Gruppe GmbH & Co. KGaA
Head of International Brand Management: Hyeun-Mi Lee
Senior Brand Manager International: Cathrin Greilich
Brand Manager International: Saskia Fischer
Creative Agency: Serviceplan Italia
CEO & Chief Creative Officer: Stefania Siani
General Manager: Ilaria Mosca
Direzione Creativa: Giuliana Guizzi, Salvatore Giuliana
Senior Art Director: Alex Fattore
Senior Copywriter: Francesca Beltrami
Art Director: Elisa Maria Guareschi
Copywriter: Andrea Carone
Account Supervisor: Monica Rovaris
Production House: Make
Managing Director: Laura Moltrasio
Executive Producer: Michela Giordana
Producer: Cecilia Nepi
Director: Marcello Lucini
DOP: Davide Artusi
Audio Post-Production: Videozone
