Two years after its launch UnipolMove continues its journey alongside motorists: destination, overturning the rules of mobility with a light tone of voice closer to the language of the target audience.

After last year's social success, it continues its collaboration with the community of “Il Milanese Imbruttito,” which, with its unique and unmistakable style, brings to the stage the only real joy of a highway trip: arriving earlier, skipping the time-wasting queue at the toll booth.

UnipolMove: zero queuing, zero jostling.

Supporting the TV spot is a video campaign on Instagram in collaboration with characters from the Milanese Imbruttito format, l'Imbruttito and l'Imbruttita, who tell in their own way about the different product features: from paying for parking, to roadside assistance.

The campaign has also arrived on radio and Spotify with dedicated subjects.

A campaign that marks an important milestone for the brand, which has reached more than one million devices sold in a very short time and is confirmed as the perfect travel companion for individuals and businesses, with tailored solutions for increasingly simple and cutting-edge mobility.