Milan, September 2, 2024 - Serviceplan Italia, the acronym of House of Communication led by Stefania Siani (CEO and CCO), has been chosen as creative agency by Pinalli, Italy's leading distribution platform for beauty and personal well-being products, a brand that boasts 40 years of history, 77 beauty stores in ten Italian regions in the North and Center, and one of the most advanced E-Commerce platforms in the cosmetics sector, active since 2012.

These are the numbers that make Pinalli the first Italian chain of perfumeries in terms of turnover and number of stores, and third overall in the country.

This consolidates the relationship with Serviceplan Group Italia, which already sees Pinalli as a historic client of Mediaplus Italia, a media agency led by CEO Vittorio Bucci.

The collaboration, which began in the spring of 2024, includes the conception the creation and production of all campaigns planned for 2024/2025 with the aim of emphasizing the brand's values and consistency among the multiple communication moments.

“This Italian brand has grown exponentially in recent years and represents a true example of excellence in the beauty industry. Our mission will be to give voice to its values and its unique and distinctive proposal. We are ready to enhance this Italianness and excellence and take their success story to a new level,” says Stefania Siani.

“Serviceplan Group Italia is a historical partner, with whom we have built, over the years, a solid and long-lasting relationship of trust linked above all to media investments - underlines Andrea Pezzoni, Pinalli's Commercial Area Manager. - More and more, communication represents a strategic asset for our brand, and we are happy to strengthen this collaboration, relying on the experience of the creative team of Serviceplan Italia, led by Stefania.”

Andrea Pezzoni and Stefania Siani

Client: Pinalli spa
Agency: Serviceplan Italia
CEO & Chief Creative Officer: Stefania Siani
General Manager: Ilaria Mosca
Creative Direction: Mary Apone, Marco Turconi
Art Director Supervisor: Alex Fattore
Copywriter Supervisor: Francesca Beltrami
Art Director: Marta Mottarella, Emanuele Parodi
Account Director: Alice Ferrante
Account Supervisor: Guendalina Albasi
Production Company: Make
Managing Director: Laura Moltrasio
Executive Producer: Michela Giordana
Producer: Cecilia Nepi