Fully Autonomous AI Solutions: Plan.Net Unveils Agentic Services

Plan.Net, part of the Serviceplan Group, introduces Agentic Services, a suite of services powered by autonomous AI agents capable of handling complex tasks, optimizing time and costs, and freeing up human resources for creative innovation.

Munich, October 14, 2024 – Plan.Net, part of the Serviceplan Group, introduces Agentic Services, a suite of services powered by autonomous AI agents capable of managing complex tasks, optimizing time and costs, and freeing up human resources for creative innovation.

Plan.Net, the MarTech agency of the Serviceplan Group, has reached a major milestone in the field of artificial intelligence. With the launch of Agentic Services, clients can now access a range of services where AI agents autonomously handle complex tasks that were traditionally entrusted to humans. This positions Serviceplan Group as one of the first agency groups to integrate autonomous AI agents into its service offering, marking a significant turning point for the application of AI in the advertising industry.

Autonomous AI agents can perform time-consuming and repetitive tasks faster and at a lower cost. Plan.Net adopts a "human-in-the-loop" approach, combining AI efficiency with human expertise, ensuring that clients receive fast, scalable results without compromising quality, thanks to the contribution of human creativity and contextual understanding.

“We are very proud to introduce Agentic Services to the market,” said Sebastian Küpers, Chief Transformation Officer of Plan.Net Group. “Now, our clients can benefit from services such as competitive research, content strategy development, and even design token creation. The AI agents collaborate intelligently, offering quick, scalable, and high-quality solutions.”

Domenico Genovese, Managing Director of Plan.Net Italia, added: “Plan.Net's ongoing commitment to research and development of innovative solutions positions the group at the forefront of artificial intelligence. Being pioneers in the development of advanced and industry-specific applications allows us not only to anticipate market trends but to actively shape a new operational paradigm. In this context, AI is no longer just an additional tool, but a central element, permeating every aspect of our daily activities and becoming the driving force behind a radical transformation.”

Agentic Services: advantages for brands

Unlike tools like ChatGPT, which provide quick but often superficial responses, Agentic Services are based on autonomous AI agents. At the core of the system are "Agentic Workflows," which break down tasks into sub-activities, allowing different specialized AI agents to work on specific parts. These agents continuously improve their results in a collaborative and self-critical manner. As a result, Agentic Services can manage complex, multi-phase workflows without the need for human intervention at every stage. This leads to far more effective automation of marketing and sales processes compared to traditional single-phase AI systems.

The Agentic Services portfolio

Initially, Agentic Services will focus on providing research solutions, such as competitive analysis and industry insights. For example, continuous competitor monitoring can be completed more quickly and at a lower cost than traditional methods.

The Agentic Services portfolio is continuously expanding, with new functionalities to be added in the coming months. AI agents will be able to analyze website data, providing brands with a deeper understanding of user behavior. Additionally, these agents will contribute to the creation and management of design tokens for digital ecosystems, ensuring brand consistency and unprecedented large-scale customization.

“We firmly believe that the efficiency offered by AI, combined with human creativity, represents the future of the agency model,” says Florian Haller, CEO of Serviceplan Group. “Agentic Services enable us to work in a new way, where AI agents manage repetitive tasks, freeing up our experts to focus on what only humans can do: bringing creativity and valuable insights.”