Milano, 23 ottobre 2024, we are thrilled to announce an important victory at the prestigious RadioPlus+ Next100 event, organized by FCP-Assoradio, thanks to the radio campaign "Life is a circle," designed for A2A Life Company.

With the reinterpretation of Nada's famous song "Amore disperato," we aimed to create a campaign that combines emotion, memorability, and a strong communicative impact.
For us at Serviceplan Italy, this success is a source of great pride and confirms our commitment to offering creative, innovative, and integrated solutions.
By harnessing the power of one of the most traditional mediums, the radio, we managed to create a fresh and engaging experience that strengthens awareness of an important brand like A2A.
A special thanks goes to the entire team at our creative agency, who worked with passion to bring this campaign to life, where the power of creativity tunes in with the right technology.

Credits:

Agenzia: Serviceplan Italia

Chief Creative Officer: Stefania Siani

Direzione Creativa Esecutiva: Giuliana Guizzi, Salvatore Giuliana

Senior Copywriter: Ilaria Turci

Copywriter: Lia Ronchi

Client Director: Elena Boso

Account Supervisor: Ginevra Galletti

Account Manager: Marta Caimi

Producer Make: Samuela Teli

Consulenza musicale/acquisizione diritti: Bkm Production

Produzione musicale: Fabio Gargiulo per Bkm Production

Brano originale: “Amore Disperato” (Parole e Musica: V. Venturi, G. Manzoli - ©1983 EMI Music Publishing Italia Srl - Universal Music Publishing Ricordi Srl)