Milan, 16 ottobre 2024 – After achieving a high level of awareness with the product launch, UnipolMove is entering a new phase of its communication strategy.

At the heart of the new campaign by Serviceplan Italia, the creative agency of the House of Communication, airing on TV from October 6, is one of the most important strengths for consumers: the particularly advantageous subscription price.

This inspired the new campaign concept: why pay more when you can be "smart" and save without giving up the convenience of skipping tollbooth lines?

The message focuses on the simplicity and intelligence of saving, accompanied by a direct and engaging claim: "Get smart! Switch to UnipolMove."

It’s an invitation that puts the conscious consumer at the center, highlighting UnipolMove as the ideal solution for more efficient and accessible mobility.

The campaign’s special testimonial is Alessandro Gassman, already the face of UnipolSai's campaign.

With this choice, UnipolMove continues its journey to simplify and improve the mobility experience for millions of Italian drivers, further strengthening its role within the Unipol Group’s ecosystem.

In addition to TV advertising, the campaign is supported by a social and digital communication plan.

CREDITS

Agency: Serviceplan Italia

CEO and CCO: Stefania Siani

Creative Director: Marco Turconi and Rosy Mary Carmen Apone

Art Director: Alex Fattore

Copywriter: Francesca Beltrami

Account Director: Alice Ferrante

Account Manager: Michela Di Domenico

Junior Account: Sara Macchi

Social Media Manager: Marianna Curzi

CDP: Make SRL

Executive Producer: Michela Giordana

Director: Matteo Sironi

DOP: Eleonora Castiello

Media Agency: Sembox