Milano, 23 ottobre 2024 – We are pleased to announce the participation of Serviceplan, Mediaplus, and Plan.Net, part of Serviceplan Group Italia, at INTERSECTIONS, the most important event in Italy dedicated to marketing, communication, and creativity.

The event, born from the merger of IAB Forum and IF! Italians Festival, is organized by ADCI, IAB Italia, and UNA. It will take place on October 29 and 30, 2024, at the Allianz MiCo Nord Congress Center in Milan, offering a unique experience to explore the "intersections" between marketing, creativity, technology, and communication. It will be an unmissable opportunity to engage with some of the most influential and visionary minds on both the Italian and international scene.

Among the many distinguished guests and speakers, Stefania Siani, President of ADCI and CEO & CCO of Serviceplan Italia, Vittorio Bucci, CEO of Mediaplus and Plan.Net, and Domenico Genovese, Managing Director of Plan.Net, will speak about trends in the world of MarTech, integrated communication, and creative solutions for future brands.

During the two-day event, they will share exclusive insights into industry developments and new opportunities for marketing and creativity professionals.

October 29:

• 4:30 PM – Entertainment Arena: Vittorio Bucci, CEO of Mediaplus, will present the workshop "Mediaplus Italia | AI in Real Life: A Consumer Perspective. The Evolution of Consumer Behavior and Marketers' Responses" – focused on artificial intelligence and its impact on consumer behavior and marketing. 

To register: https://intersections.it/workshop/mediaplus-italia-1

October 30:

• 4:30 PM – Blue Room 2: Domenico Genovese, Managing Director of Plan.Net, will lead the workshop "Plan.Net Italia | Artificial Intelligence and UX: The Evolution of User Journeys and Brand Interaction," analyzing how artificial intelligence is transforming user journeys and interactions with brands.

To register: https://intersections.it/workshop/mediaplus-italia

During the event, Serviceplan Group Italia will also be present with stand number 45 in the exhibition area, dedicated to Plan.Net, the group's digital agency. Here, visitors will be able to discover the latest technological solutions for platform development, data management, AI solutions, and engage in conversations with industry experts.

Don't miss this unique opportunity to meet leaders and innovators in marketing, creativity, and technology.

We look forward to seeing you on October 29 and 30 in Milan!