Mediaplus Unveils New Unit Dedicated to Innovative Brand Solutions

Milan, November 5, 2024

Mediaplus Unveils New Unit Dedicated to Innovative Brand Solutions

Mediaplus introduces its new unit focused on Brand Solutions projects, led by Claudio Ponticelli and active within the Serviceplan Group for over a year. This unit is part of a broader organizational evolution that has seen Mediaplus consolidate its expertise across various vertical areas, including the Data & Measurement division (reporting to Chief Growth Officer Greta Bottini) and the Advanced Media Products and Brand Solutions divisions, reporting to Chief Operating Officer Raffaella Gallozzi.

The Brand Solutions unit, led by Claudio Ponticelli, will focus on Influencer & Creators Marketing, Branded Entertainment, On-Field Activations, Partnerships, and Sponsorships, thus addressing the needs of a market increasingly focused on tools that connect brands with audiences in an authentic and relevant way.

Claudio Ponticelli, Brand Solutions Lead, brings a robust and versatile background, developed through leadership and project management roles in both agencies and companies. With extensive experience in brand communication and the creation of tailored projects, Ponticelli brings to Mediaplus an innovation-oriented vision, with distinctive expertise in blockchain—a growing area of interest for pioneering brands exploring new digital frontiers.

"Developing a new unit within Mediaplus that supports all brands within the Serviceplan Group," Ponticelli commented, "was an opportunity I embraced with enthusiasm. The Branded Entertainment sector is constantly expanding, allowing us to work on ambitious briefs. Today, brands recognize the value of investing in quality projects that stand out in the advertising landscape and generate a positive impact on all brand KPIs as well as on business."

In its first ten months of activity, the Brand Solutions division has already completed over 20 projects for major clients such as Mediaworld, Decathlon, Fincantieri, Sperlari, and Pinalli. Thanks to the trust and partnership of its clients, the team is already working on strategic initiatives in preparation for 2025, confirming promising prospects for the coming year.

Mediaplus Italia will participate in the 2024 Influencer Marketing event organized by UPA, where it will share its approach and use cases on the strategic integration of Influencer Marketing in brand communication campaigns.