Milan, February 25, 2025 – The corporate campaign “The Nest We Share” is launching for its second year, bringing to life the positioning “Good food, Good life”, through which Nestlé Italia expresses its commitment to Nutrition, the Planet, People, and the Community. This initiative further deepens Nestlé’s promise, highlighting its most emotional and value-driven aspects.

Everything began with a nest—a symbol of protection, care, and connection. A place where people find what they need to nourish themselves, grow, and feel safe.

“This year, the nest we share has taken an additional step: from being a symbol of the bond between brands and families to becoming a strategic content piece capable of telling not only the story of our relationship with people but also Nestlé’s commitment to the planet and society,” explains Valeria Norreri, Head of Corporate Brand & Content Strategy at Nestlé Italia. “Branch by branch, each concrete initiative—from nutrition to sustainability—builds a narrative of care, protection, and trust. Each branch represents a precise commitment, designed to meet families’ needs, fostering closeness and dialogue.”

The nest, in the integrated campaign created by Serviceplan Italia, a creative agency within Milan’s House of Communication, will be featured across Digital spaces, on major Connected TV platforms, and complemented by a sponsored Social editorial plan. Throughout the year, specific initiatives and partnerships with media companies will expand on key themes, branch by branch: nutrition, food waste, and longevity.

Stefania Siani, CEO and CCO of Serviceplan Italia, comments:
“We continue our collaboration with Nestlé to develop and expand ‘The Nest We Share’, highlighting, through targeted strategic approaches, the brand’s broad commitment to promoting health and well-being, thereby contributing to building a more sustainable and responsible future for all.”

Nestlé works daily to provide billions of people with balanced and nutritious products that cater to new lifestyles and evolving consumer needs. Over the past year, the company has improved the nutritional profile of more than 500 food and beverage products through intensive and ongoing Research and Development activities carried out across its 23 global Research Centers.

Nestlé’s product range includes foods for different life stages and various dietary needs, including infant nutrition, adult nutrition, specialized medical nutrition for healthy aging, plant-based foods, and pet products.

Nestlé Group

Present in 187 countries with more than 2,000 global and local brands, Nestlé is the world’s leading food company. Since 1866, it has been dedicated to producing and distributing products for Nutrition, Health, and Well-being. Good food, Good life is our signature and our world.

With over 110 years in Italy, Nestlé renews its commitment daily through concrete actions, expressing the goodness of nutrition through its products and brands.

The company operates in 9 product categories in Italy, with a portfolio of over 90 brands, including: Meritene, Pure Encapsulations, Vital Proteins, Optifibre, Modulen, Solgar, S.Pellegrino, Acqua Panna, Levissima, Sanpellegrino beverages & aperitifs, Purina Pro Plan, Purina One, Gourmet, Friskies, Felix, Nidina, Nestlé Mio, Nespresso, Nescafé, Nescafé Dolce Gusto, Starbucks, Orzoro, Nesquik, Garden Gourmet, Buitoni, Maggi, Perugina, Baci Perugina, KitKat, Galak, Smarties, and Fitness Cereals.

CREDITS

Agency: Serviceplan Italy

CEO and CCO: Stefania Siani

Executive Creative Directors: Giuliana Guizzi and Salvatore Giuliana

Account Supervisor: Monica Rovaris

Copywriter Supervisor: Alessandra Andrea Tondi

Art Director Supervisor: Arianna Cacciapuoti

Production Company: CandyGlass