UniSalute, the Unipol Group company that has been the benchmark for integrative healthcare for 30 years, is back in communication with an innovative message: from today, thanks to the “UniSalute Per te” platform, you can compose the insurance solution that best suits your needs.

So finally making visits and exams becomes easy, fast and close.

At the center of communication are people and what they really need.

“UniSalute is for you” expresses the Company's commitment to taking care of people and their health needs.

“To innovate our offerings, we started by listening and gathering people's needs, which are the focus of our campaign,” comments Giovanna Gigliotti, CEO of UniSalute. “We are trying to make access to integrative health care increasingly immediate, efficient, and affordable, giving our policyholders the confidence that they can get fast, quality health care at every stage of their lives.

The campaign has been on air since March 9 with two 30'' and four 15'' TV spots, directed by Genovese and produced by Make. Each subject tells about one of the benefits guaranteed by the brand: quick visits, bookings by app, consultations even at night and experienced specialists.

All tailored to families, singles, VAT numbers, amateur athletes and even our four-legged friends.

By Stefania Siani: “All of us in life can be patient, accommodating and able to ‘make ourselves fit’ in many situations, but when it comes to health we seek and deserve the best. We have given voice to this need. We gave voice to UniSalute's mission: every service, every innovation is taken with people's needs in mind first.”

“I really liked the concept of the 'UniSalute is for you' campaign,” comments Paolo Genovese, director. “I think communicating clearly in the medical-insurance field is crucial. We did it with a campaign that combines two aspects: the ironic and emotional one with a clear informative part.

All done with a cinematic cut that gives realism and encourages identification.”

The planning, by Mediaplus, also features a strong presidium on the new streaming platforms and audio coverage with massive radio planning.

The digital infrastructure will work in synergy with traditional media by continuously feeding the entire funnel, including a massive search engine presence.

CREDITS

Agency: Serviceplan Italia

Chief Creative Officer: Stefania Siani

Executive Creative Directors: Mary Apone and Marco Turconi

Art Director Supervisor: Arianna Cacciapuoti

Copywriter Supervisor: Ilaria Turci

Account Director: Chiara Antonetti

Account Supervisor: Monica Rovaris

General Director: Ilaria Mosca

Media Agency: Mediaplus Italy

CEO: Vittorio Bucci

Business Director: Fausta Scaramuzza

Chief Growth Officer: Greta Bottini

Performance Manager: Giorgia Reffo

Digital Planner: Greta Gueli

Production Company: Make

Director: Paolo Genovese

Director of Photography: Fabrizio Lucci

Executive Producer: Laura Moltrasio, Stefano Costa

Executive Producer: Michela Giordana

Production Manager: Marina Bello

Editor: Massimo Magnetti

Color Correction: Luca Parma - Court 11

Post-Production: Make

Original Music by: Fabio Gargiulo

Press/Digital Campaign Photographer: Jacopo Emiliani

Production Coordination: Make