Effectively reaching a wide audience with an impactful message
Challenge
While other sports nutrition brands often focus on ultra-fit, elite athletes, Isostar aims to reach the everyday athlete—the people who may not strive for top performances but still deserve the best when they lace up their running shoes or hop on their bike. Isostar’s campaign needed to deliver a clear central message that resonated with all these different types of athletes. Our Serviceplan team was tasked with effectively reaching this broad audience with a powerful message. A strong central idea, smart planning, creative efficiency, and sustainable content creation were key to our approach.
Creative efficiency through smart use of content
Solution
Serviceplan developed a social media campaign targeted at cyclists and runners with a powerful message: Every start matters. Whether you’re completing a triathlon or running a lap around the park, your start deserves the support of the best sports nutrition on the market. With a strategic approach, a large part of the product range was integrated into the content, allowing it to be interchangeably used across various campaign materials.
Optimal reach with maximum impact
Insights
With a smart strategy and efficient use of resources, impressive results can be achieved—regardless of the budget.
Result
The campaign was successfully launched in both the Netherlands and Flanders, with a specific focus on cyclists, a key target group for Isostar. The results were impressive across all stages of the customer journey for the various target audiences in both regions.
Iwan Bijkerk, Project Manager at Serviceplan: “To make a campaign successful and maximize the impact of content, it’s important to work efficiently and make smart choices during the creative process. This includes having a strong platform concept, a flexible content format, and precise planning.”
Projectmanager bij Serviceplan
