© Serviceplan Group 2024
Impactful campaign with an impressive mural
De’Longhi and Brad Pitt welcome all visitors to the Amsterdam Forrest
Together with Mediaplus Netherlands, De'Longhi opted for something other than a bus shelter, which resulted in a gigantic mural at the entrance to the Amsterdam Forrest (Amsterdamse Bos). The impressive mural is no less than 120m2 and was created in collaboration with Clear Channel Outdoor and ikwilgraffiti.nl.
Starring Brad Pitt, the face of the global campaign, the mural is part of De'Longhi's Perfetto story with the famous actor and his tasteful journey in discovering the perfect cup of coffee.
Mediaplus has been the international media agency for De'Longhi for many years. Lars Knippenburg, Communication Director at Mediaplus: "For the Dutch market, it was decided in 2024 to use more impactful parts to load the brand. In addition to large scaffolding canvases in cities such as Rotterdam and Utrecht, the mural is a good example of this. It was impressive to see De'Longhi's campaign come to life in this way."
Curious yet about the creation process? Watch the video below!
