Serviceplan Make partners with ICI PARIS XL
Family & Friends campaign
Serviceplan Make Benelux has partnered with ICI PARIS XL to execute their highly successful Family & Friends campaign. This campaign was designed to engage beauty members and their loved ones, increase brand awareness, and drive sales.
For this campaign, Serviceplan Make was responsible for copywriting, creative development, and the delivery of various campaign materials. In the Netherlands, five different A5 direct mail pieces were created, each tailored to specific customer segments (such as perfume and makeup enthusiasts) and featuring a voucher. Additionally, in-store vouchers were produced. These materials are distributed five times a year.
In Belgium and Luxembourg, the campaign is delivered through A4 letters, each containing three shareable vouchers. These are sent to beauty members six times per year. Serviceplan Make also produced in-store vouchers for these regions.
Trackable QR codes were integrated into the campaign materials, allowing real-time tracking of usage and the ability to update the codes even after printing. For the Netherlands, Serviceplan Make also handled the copywriting for email communications, ensuring consistent Family & Friends messaging across all channels.
About Serviceplan Make Benelux
Integrated into a global network and operating from three locations—Amsterdam, Brussels, and Luxembourg—Serviceplan Make Benelux combines creativity and production to deliver large-scale content across all touchpoints. From print to digital, from film to social media, and from the physical to the phygital world. Serviceplan Make works with clients such as L’Oréal, BMW, and Nikon.
More information can be found on: Serviceplan Make