© Serviceplan Group 2024
First campaign launched
The Royal Jumbo chooses Mediaplus as their strategic media partner
Mediaplus will be working for Royal Jumbo, the Dutch brand for board and board games. Within this collaboration, our agency will take care of the media strategy and buying for Jumbo's various products. The first campaign has already started with the Hitster Summer campaign.
Partystarter approach for whimsical Gen Z-er and millennial
The Hitster campaign supports the release of the latest version of the well-known game and focuses on the hard-to-capture millennials and Gen Z with rapidly changing media use. The campaign has an approach that moves along with the erratic media behaviour of the target group. With personas and communication at those locations, those moments and with those people who are most receptive to a party. From programmatic DOOH in the big cities and specifically in student houses, to Adtrack Media and digital with daytime targeting and contextual ads.
Nine more products this autumn
In addition to Hitster Summer, we will be working on 9 other products from Royal Jumbo this autumn, namely: Hitster Bingo, Wasgij, Stratego Original, the new game Stratego Lost Island, Party & Co Original, Party & Co Shock You!, Fabulus Potium, Racing Rabbits and the introduction of FunLockets in the Netherlands.
Serviceplan creative partner for Jumbo
Serviceplan, which like Mediaplus is part of the Serviceplan Group, will focus on the full creative production of Wasgij's popular puzzles. Our creative agency will take a look at the current campaign concept of the puzzles and develop a new concept.
Tjitske Maathuis, Client Service & Operations Director at Mediaplus: "I am extremely proud that we are the new agency of this traditional Dutch brand. With a strategic view, we set to work with the broad portfolio that Royal Jumbo has in-house. We can look forward to our common preference of working through a partnership, with challenges on innovation and creation, a good collaboration. It is not only an honour for us, but also a wonderful opportunity to create integrated solutions for this customer as well."
Pierre Ebbe, Marketing Manager BNL at Jumbo Group: "We are delighted to join forces with Mediaplus. This partnership allows us to further optimize our marketing strategies and bring our brand message to our audience in an innovative and effective way. We are confident that their expertise and creative approach will contribute to our growth and success. The Hitster Summer Party was our first joint online campaign with Mediaplus, in which the power of their approach was immediately visible. This collaboration tastes like more, and we look forward to setting up many more successful campaigns together in the future."
