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Extra spice for more impact
Mediaplus wins European Kikkoman account
Mediaplus Netherlands has won the account for the Japanese brand Kikkoman. Our agency is responsible for the complete media strategy, planning, buying and distribution of Kikkoman's TV campaigns. In addition to the Netherlands, Mediaplus will also work in France, Italy, Spain, Sweden, Norway, Poland, Switzerland and Austria for the global market leader for Japanese soy sauces.
The account has a value of several million euros. The first joint campaign will be launched this winter, with the aim of increasing brand awareness and boosting sales in Europe.
Menno Westinga, Managing Director at Mediaplus: "Together with all the local experts in the affected markets, we will make the campaigns even more effective, with a new strategy tailored to the specific needs of each country, in order to keep Kikkoman at the top of the growing market of sauces and condiments."
Future TV campaigns will position Kikkoman soy sauces as the must-have seasoning in every kitchen. All campaigns are centrally coordinated from the Mediaplus House of Communication in Munich, in close cooperation with the local Mediaplus experts in Amsterdam, among other places.
"We were immediately impressed by Mediaplus' international expertise. Their approach, with local knowledge and a single point of contact, is exactly what we were looking for," says Malgorzata Popielska, Senior Manager Sales and Marketing at Kikkoman. "We look forward to a fruitful collaboration."
