From trustworthy communication to holistic CO₂ reduction
Why us
Future-oriented marketing is sustainable & CO₂-reducing. With #THEGOODLINE, the Serviceplan Group bundles its sustainability experts under one roof.
This provides clients with a range of products and services from the areas of sustainable strategy, sustainable communication, sustainable production, sustainable media & sustainable digital solutions that support marketing on its entire sustainability journey.
Our holistic sustainability offering from a single source
Sustainability Journey
Sustainable transformation needs measurable and modular solutions that lead to immediateimmediately applicable CO₂ savings in marketing.
The Serviceplan Group is the perfect partner when it comes to a holistic approach to sustainable marketing. With #THEGOODLINE, our customers receive modular solutions for their company that lead to immediate CO₂ savings in marketing.
Sustainability Study: We offer an in-depth study of the BEst Brands results to identify sustainability drivers and success factors and to derive a SVP of the brand.
Sustainable business model design: We support companies developing resilient and sustainable business models on the principles of the circular economy.
Communicative sustainability analysis: Combination of tool-based analysis and multiplier audit to map attitudes and reactance to sustainability issues at str. target groups.
Sustainablility Assessment: Within the framework of an assessment, we identify sustainability goals and drivers in the company and develop target images and measures for sustainable marketing
Sustainable Customer Experience Solutions: A sustainability-focused CX assessment / analysis of the customer journey (s) as a basis for sustainable and customer-centric product adaptions.
Sustainable Value Proposition: Building on the insight study and audit, we create an SVP and communication strategy to integrate the relative sustainability aspects into the brand and communication.
Sustainable target groups: STGs create a real understanding of the causes of current (consumption) behavioural changes through their values-based approach.
Sustainable Design: Our process for sustainable and innovative design ranges from status quo analysis to design and realisation
Sustainable social media management: Strategic, cross-channel social media management to strengthen brand sympathy and crisis resilience through moderated sustainability dialogue.
Sustainable Production: By implementing green production standards, we can not only minimise emissions, but also maximise efficiency at the same time.
Sustainable B2B / B2C Reputation Management: Integrated campaign package for positioning / reputation building of companies in sustainability issues among opinion leaders and decision makers.
Sustainable Brand Ambassadors: Advice on setting up institutionally anchored, internal sustainability communication as part of organisational development.
Sustainable media: From media planning to delivery - with Sustainable Score, Green Native Campaign Cockpit & Green Delivery for CO₂ reduced advertising.
Sustainable Hosting: With our partners, we can offer flexible solutions and sustainable hosting to reduce electricity and water consumption in line with sustainability goals.
Sustainable Organisational Development: Accompanying the implementation of sustainability initiatives in the organisation through routines and methods (including retrospectives, check-ins, working sessions).
Sustainable Fleet Electrification: Vehicle fleets are significant drivers of CO2 emissions, which is why we help your company electrify your vehicles and strengthen your contribution to sustainability.
Sustainability has long been practised at the Serviceplan Group
As visionary pioneers, we live sustainability in economic, ecological and social terms. That is why our sites are CO₂-neutral - that is our conviction for a sustainable future. You can find our sustainability report here:
On 10 October 2023, our Innovation Day 2023 took place under the overarching theme ‘EXPANDING HORIZONS’. In a changing world, it is vital that companies change their way of thinking, build on their knowledge and broaden their practical experience.
A particularly important topic in today’s dynamic markets is sustainability: in our Masterclass on the subject, Stefanie Kuhnhen, CSO of the Serviceplan Group – together with her guests Jürgen Kornmann, CMO of Deutsche Bahn, and Marco Voigt, visionary and founder of Green Window – presented success stories and lessons learnt. The focus was on how companies can effectively harness sustainability as a strategic lever for their growth. By presenting case studies and the latest study results, we were able to provide valuable insights. Based on these findings, clear recommendations for action were discussed that can help companies to develop and implement a sustainable communications strategy.
Interested in finding out more? Get in touch with us via our contact form
The Serviceplan Group's "CMO Barometer" study presents exclusive insights into the 2023 visions of international brand managers.
In 2023, it will be human in the everyday marketing life of CMOs, this is shown by the current answers of the "CMO Barometer", an international, annual study by Serviceplan Group, in which over 450 Chief Marketing Officers of the most important companies specifically assess marketing trends and exclusively share their expectations for the coming year. The importance of the mega topic sustainability can be found in the CMO Barometer.
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„Our corporate sustainability offering is unique in its integrated, one-stop approach. It enables clients to take advantage of precisely those services that are relevant to their needs. As a climate-neutral agency group, it is a topic close to our hearts, which we are now driving forward internally and as a strrong, credible partner in an integrated way for our clients as well."
CSO und Managing Partner Serviceplan Germany
"Sustainability is one of the defining issues of our time. Consumers expect companies to get involved here. And not as a fashion gimmick, but as a credible brand attitude."
CEO Serviceplan Group
Always up to date with #THEGOODLINE
Sustainability Circle
Become part of our sustainability network - the Sustainability Circle. The core of the network is the monthly Sustainability Circle Talk, where we network, learn and inspire each other via MS Teams. In the exclusive members' area, we share relevant studies and information links.
With the Sustainability Circle, we are pleased to open a virtual space where we can jointly develop the topic of "sustainable media" for our industry.
Do you want to shape a sustainable media future with us?
Member Login Sustainability Circle registration
Start the new year with us and join our Sustainability Breakfast. Our Managing Partner Matthias Brüll is looking forward to welcoming you on 08.02.2024 from 9:00 - 12:30 at the House of Communication in Munich. In three sessions you will gain insights into
- Supply Chain Legislation and the Green Claims Directive - more clarity on sustainability regulation in the communication business (Prof. Dr. Daniel Graewe, LL.M., lawyer)
- Developing a sustainable media model (Dr. Lisa-Charlotte Wolter, Professor of Media & Marketing)
- Sustainable and responsible media investment? What can we transfer from the financial world to the media world? (Niclas Hübner, Business Lawyer & Media Expert and Florian Ecker, Media Expert)
Strong sustainability means always being up to date. That's why we decided to work with the sustainability brand experts at BAM! The BAM! team works with us on a scientific basis with a "Scientists for Future" background to ensure that sustainable marketing communication is successful in the long term. The existing synergies create efficient concepts and solutions on the topic of sustainability.
