The House of Dreams

Marking the 100th anniversary of French Fashion Magazine L'Officiel, this experience needed to be on par with such a special occasion. We wanted to build a platform to exhibit the evolution of fashion, trends and the Parisienne over the last 100 years. Furthermore it was meant to explore the evolution of women, their role and perception throughout the magazine in the last century. We had to develop 100 entirely unique rooms for topics, brands and designers to represent their unique character.Marking the 100th anniversary of French Fashion Magazine L'Officiel, this experience needed to be on par with such a special occasion. We wanted to build a platform to exhibit the evolution of fashion, trends and the Parisienne over the last 100 years. Furthermore it was meant to explore the evolution of women, their role and perception throughout the magazine in the last century. We had to develop 100 entirely unique rooms for topics, brands and designers to represent their unique character.

Inspired by elements and structures from traditional French architecture, what makes the House of Dreams truly unique is its materiality. Made entirely out of textiles, the structure of every room was carefully designed to enhance its content and theme, while the color of the fabric sets a unique mood. The natural transparency of the material allows us to subtly reveal other parts of the experience and to the city outside through the walls. Foremost it visualizes the fragile structure that fashion is build on, a visionary dream of tomorrow that lives in that very moment. Beyond images and videos, each space hosts an NFT as an interactive story object, some focused on relevant historical topics such as Diversity and others on strong fashion personalities such as Pierre Cardin, or brands such as Dior.

The House of Dreams is designed to be fully flexible and scalable, allowing the addition of more rooms to cover live-events, special exhibitions or upcoming new topics and brands.