Igniting ideas so campaigns catch fire

What we offer

Building best brands takes the most creative minds. Here at the Serviceplan Group, we bundle all that brainpower into our ideation and campaigning services. Together with you, our experts will unlock, powerful, unique and übercreative campaigns with ideas that inspire, disrupt and resonate.

For us, ideation isn’t about settling for just any idea—it’s about rigorously shaping concepts that align with your communication goals, evoke the right emotions, and drive meaningful action. Once we discover “the one”, we use our integrated expertise to nurture it, grow it and then strategically unleash it across all your content pieces, communication channels, and campaign components to support your specific KPIs.

Ready to ideate and create something epic? We are.

Benefits for your brand

What’s in it for you?

Boosted brand recognition
The best campaigns live rent free in the heads of the audience and long in their memories - so will your brand.

Measurable success
Campaigns are not for our creative glory; first and foremost, they are aligned strategically to serve your business goals and KPIs.

Consistent storytelling
A central, adaptable and scalable idea spread across all channels for cohesive, impactful brand communication.

We can support you with

Service breakdown

Define the guiding principle for your communication.

Choose your communicative direction.

Define formats, series, and asset specifications for your user-centered content.

Identify the common thread that connects all touchpoints and measures.

Our Cases

Cases in the Ideation & Campaigning field

Lufthansa

Yes to new bwginnings

Lufthansa Keyvisual - Woman on the plane

Penny

Price Packs

Penny Price Packs - Chips bag with price

Rainbow Wool

Wool for diveristy

"Bitte" let's celebrate, what brings us together - Bitburger

Privateer

Space Trash Signs

"Bitte" let's celebrate, what brings us together - Bitburger

AIZOME

Wastecare™

AIZOME - WASTECARE packaging of the facial care night serum

Interested in more creative & content services?

Why us?

What sets us apart

Integrated approach

combining strengths of media, creative, technology and organizational expertise under the House of Communication.

Wealth of experience

delivering successful projects through innovative approaches and building best brands across various industries.

Partnership at Eye-level

Our model emphasizes collaboration at the core of our working style and trust, respect, and diversity at the core of our values.

Let's get in touch!
Simon Fundner
Felix Bartels
Serviceplan Group
Global Client Development
Let's get in touch!

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