The year 2025 began as challenging as 2024 had ended. The pressure on businesses and marketing to be as efficient as possible is increasing. Expectations of agencies are also rising. But how well prepared are we for the future? Where are we still too reliant on manual processes? Are our teams and organisations resilient enough? And how can we reduce complexity for our clients while improving the quality of our advice? Time for a review, time for transformation!

Artificial intelligence (AI) is changing the momentum of the economy. Not everywhere, but in many stages of the value chain. These include marketing, especially media planning. Why? Because in an increasingly digitalised, data-based and fragmented media landscape, we need machine support to achieve optimal advertising impact.

At Mediaplus Germany, we are excited to share insights from behavioural consultancy, Behave, who are part of our partner agency Total Media Group, who contributed to the Advertising Association’s report, “Advertising and AI: Showcasing Applications and Responsible Use.” We are proud to be a founding member of the AI Taskforce and to have participated in the development of this report. Read more about the report.

Find out how fragmented media and cookie-blocking are changing communication. Discover the central role of first-party data and retail media in addressing customers. Mediaplus Group and LAYA Group offer a comprehensive, AI-based consulting service to help retailers and advertisers take full advantage of the new opportunities.

Artificial intelligence (AI) is not only changing the way we work, but also opening up new avenues for growth and innovation. At Mediaplus, we see AI not just as a tool for automation and rationalization, but as a springboard to new possibilities, more innovation and more tailored solutions for our customers.

SXSW is the leading conference for trends and innovations in marketing, technology and future topics. Decision-makers and thought leaders meet every year in Austin, Texas, to be inspired by expertise, future visions and the latest trends. We will be there and will bring you the most exciting trends, topics, learnings, insights and impressions. Be there when the future is being shaped.

At Mediaplus, we are convinced that sustainability and media planning are inextricably linked. Companies are increasingly turning to media and platforms that make a sustainable contribution to society, and new legal requirements also demand sustainability from suppliers. As a media consultant and partner, we support companies in positioning themselves sustainably in this situation and show them ways to plan their media sustainably.

Gaming, realtime, speed, sustainability, new generation, smart marketing – the media industry is full of buzzwords. But what do they really mean? In our Seconds of Media, our international Managing Partners from Mediaplus explain to you in a concise and comprehensible way how these terms can advance your communication strategy. Let us press the (de)buzzer for you!

The meaning of media has changed. Consumers today use media to confidently shape their own consumer journey. They expect to get what they want, when they want it, wherever they are. And in real time. The currency brands can use to make this possible is real-time data – the digital footprint that consumers leave behind when consuming media.