Interactive
Artificial intelligence, metaverse, IOT or blockchain – anyone who wants to find out about current and future trends in the digital and marketing business will inevitably end up at South by Southwest (SXSW). The festival in Austin, USA, which started out as a celebration of rock and country music in 1987, is now also one of the largest and most important media and tech conferences in the world. Every year, topics are set and discussed that will have a direct and lasting impact on the lives of consumers – and that will also determine the opportunities and challenges for marketing and media in the future.
SXSW is the world's most important conference on trends and innovations in marketing, technology and future topics. Every year, decision-makers and thought leaders come together in Austin, Texas, to be inspired by a unique combination of industry expertise, future visions from the most important companies and the latest trends. At SXSW, the topics that will have a lasting impact on the lives of consumers in the years to come are set and discussed, and thus determine the opportunities and challenges for marketing and media of the future. Visitors can expect a colourful programme of hundreds of lectures, conferences, discussion panels and trade exhibitions.
SXSW 2025: The End of the Information Age – The Beginning of the Intelligence Age
As the South by Southwest Conference enters into its fifth day, a clear narrative is emerging across the tracks: The Age of Intelligence requires a new approach for organizations to embrace AI transformation, engage consumers, and thrive in this new digital era.
"3000 years of the Agrarian Age, 300 years of the Industrial Age with mechanical muscles, 30 years of the Information Age with mechanical memory, and now we're only three years into the Intelligence Age of mechanical thinking," explained Deloitte's Chief Futurist Mike Bechtel. This compression of technological evolution has created whiplash for organizations still operating with yesterday's mental models.
Ian Beacraft, Chief Futurist at Signal and Cipher, echoed this sentiment in his SXSW session: "Tomorrow’s technology collides with yesterday's mental model. We lack the context and vocabulary for new tech yet, just as with all new media, which we initially treated like the ones we had experience with."
We will invite you to our recap webinar in April. We will summarise the most exciting trends, topics, lessons learned, insights and impressions for you and prepare them for a complete overview.
We will also analyse how the content of the trade fair influences our daily business and how we can use it in specific ways. The exact date will be announced in good time!
After the event, you will receive our SXSW trend report with the latest opportunities and challenges for your business.
Join us as we look back at SXSW 2020. Our colleague Alex Turtschan was there, providing exciting insights and a recap of last year's conference every day.
