We take initiative
Our responsibility
At Serviceplan Group, we believe that true impact comes from action, not just words. Our weINITIATIVES embody this mindset, transforming collective passion into meaningful action.
With focused efforts in sustainability and DE&I, our commitments come to life through weCARE, weGREEN, and weRESPECT. These initiatives reflect our investment in a brighter, more sustainable future and are powered by the dedication of our people.
"We take responsibility - not only for our clients and colleagues but also for preserving our world for future generations. As an innovative, international agency group, we have the ability and commitment to make a real impact."
CEO
Serviceplan Group
Be there for each other
weCARE
We're strongest when we have each other's backs. That's why our weCARE team is always ready to step in and help those in need. We know that life can throw unexpected challenges our way, and in those moments, our colleagues can count on us.
With the weCARE budget and other support initiatives, we provide fast, impartial help when it matters most.
Act for the planet
weGREEN
Internationally, for the Serviceplan Group, sustainability is not only an obligation but also something we do out of deep conviction to preserve the planet's longevity for future generations. As the largest owner-managed agency group in Germany, we acknowledge our impact on society and the environment within the context of our global operations.
The goal of our Corporate Sustainability Journey is to fulfill our responsibility as the Serviceplan Group through sustainable business practices and transparent communication in economic, ecological, and social terms.
With The Good Line, we support our clients in achieving their sustainability goals—through responsible marketing that reduces CO₂ and enables greener campaigns. We are particularly proud that The Good Line was named one of the top 5 sustainability projects in the agency world by Ad Age in 2024.
Come as you are
weRESPECT
At Serviceplan Group, we believe that true strength comes from diversity. We honor and respect people of all genders, backgrounds, ages, and identities. When everyone feels valued and free to express themselves, creativity thrives and innovation flourishes.
We're committed to creating a space where everyone at Serviceplan Group can thrive, contributing to a diverse and inclusive culture that celebrates our differences and drives us forward.
Reflecting our values in our work
Cases
Discover more about Serviceplan Group
About us
The Group
At our Houses of Communication, we combine all our services tailored to your individual need.
Our Mission & Vision
We are a group, not a network. Internationally oriented. “ÜberCreative” and independent.
Your career
Find out more about your career opportunities & get to know us as an employer.
