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  Customised service combinations for your complex challenges.
- Strategy & Consulting
  Strategy consulting for every need: Brand strategy, business strategy, marketing and sales strategy, tech strategy, and CX strategy.
- Creative & Content
  Creative agency. Communication agency. Content agency. Make an impact and achieve communication success using our combined creative power.
- Media & Data
  Our media agencies and data analysts help boost the visibility and reach of your business communications.
- Platform & Technology
  Visionary technology consultants and services provider: Go beyond the scope of other agencies with our digital platforms services.
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  Dive into our creative DNA
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  Expertise for (Über)Creativity & Content
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  Expertise for Media & Data
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  Expertise for Digital Experience & Technology
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Get in touch with us

Sabrina Alberti-Hager

Corporate Communications

Sabrina Alberti-Hager

Serviceplan Group

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Sabrina Alberti-Hager

Sabrina Alberti-Hager

Serviceplan Group

Corporate Communications

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Simon Fundner

Global Client Development

Felix Bartels

Serviceplan Group

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Simon Fundner

Felix Bartels

Serviceplan Group

Global Client Development

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Nina Stechl

Human Resources

Nina Stechl

Serviceplan Group

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Nina Stechl

Nina Stechl

Serviceplan Group

Human Resources

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Welcome to Serviceplan

#ÜberCreativity

Let’s celebrate

Bitburger

Together with Bitburger, we are focusing on pure emotions and deep solidarity of the UEFA European Football Championship fans. With real stories full of joy and the claim “One ‘Bitte makes everything possible”, the campaign celebrated the solidarity of fans even in difficult times.

Every journey is a new beginning

Lufthansa

With Lufthansa's summer campaign, we want to inspire people to experience new adventures around the world by letting go of their doubts and taking a leap into the unknown. The global 360° campaign thrives on curiosity and new beginnings.

Rainbow Wool

By founding Rainbow Wool, the first wool to support queer rights, we are creating visibility for the queer community and supporting the fight for social equality with Bill Kaulitz as our testimonial.

CASES

PENNY

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laptop with ad

STOP REPEATING STORIES

ZENTRALRAT DER JUDEN

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dog with collar

PETPLACE

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A dog wearing Petpace's 'Animal Alert' collar - which monitors the pet's health in real time and can predict earthquakes

See more cases See more cases

See more cases See more cases

CLIENTS

fritz cola

Deutsche Bahn

Ferrero

Gustavo Gusto

L'Oréal

Leica

Rügenwalder Mühle

Weber

Lufthansa

Novartis

Essity

Payback

Penny

Techniker Krankenkasse

WMF

ZDF

Bitburger

BMW

"WE LOVE WHAT WE DO"

#1

D&AD #1 Independent Agency Network of the Year

#1

Campaign Serviceplan Group is #1 Creative Agency Germany

#1

The Drum Best Creative Shop in EMEA #1

#1

The one Club Independent Agency in Europe Serviceplan Germany #1

#1

Horizont Creative Ranking #1

"BUILDING BEST BRANDS THROUGH"

"ÜBERCREATIVITY"

Serviceplan is Europe’s largest independent creative agency. With global connectivity and our philosophy of ÜberCreativity, we create captivating communication and brands as dynamic cultural players.

OUR OFFERINGS

Ideation & Campaign
Design
UX & Visual Design
Brand Strategy
Social media agency for digital visibility
Public Relations
Event Marketing
Content Creation
Content Production
Content Management

AIZOME Wastecare

Creative Concept, Big Idea, Core Message: Ideas that make campaigns unforgettable – whether it’s creative ideation or a guiding theme, the spark of creativity is key to crafting campaigns that inspire, evoke emotions, and leave a lasting impact.

Ideation & Campaign

Aroya Freedom Grams

Make a statement with unique design – create a distinctive visual language that shapes your brand and ensures recognition. Stand out with design that captures attention and delivers clear messages.

Design

Aroya freedom grams keyvisual

Effie AI Awards

User-centric, intuitive, impactful – with our innovative UX services and stunning visual design, you create experiences that captivate and put your customers first.

UX & Visual Design

effie award

Caparol - Oberfläeche, Obernice

A precise brand strategy gives your brand character and provides your business with clear direction – consistent, authentic, and forward-thinking.

Brand Strategy

female with paint brush

Burgenland Tourism - Such a wine plays only there

Harness the full power of social media and guide your audience through every step of the customer journey – with smart consulting, inspiring content, and dynamic community management that forges real connections.

Social media agency for digital visibility

mann im weinfeld

BVG - Mind the Gap

Public relations today is far more than traditional media outreach – it’s the art of storytelling and building trust. Whether it’s corporate PR, CEO positioning, or influencer relations, a strong PR strategy turns your brand into a voice that demands to be heard.

Public Relations

bvg-mind-the-gap

O₂ - The Visible Net

When the boundaries between reality and the virtual world blur, immersive experiences emerge – captivating, touching, and unforgettable – interactive and unique.

Event Marketing

o2-visible-net

Kindernothilfe - Your reason to donate

Strategically crafted, creatively executed: Copy and artwork that demand attention and stir emotions.

CONTENT CREATION

dein grund zu spenden plakat

Ferrero - Look at the bueno side of life

From production to post-production, adaptation, and CGI – we turn visions into stunning creative content that performs, inspires, and puts your brand in the spotlight.

CONTENT PRODUCTION

bueno riegel in packung

Lufthansa - Adaption and Transcreation

Your content for powerful storytelling and effective cross-channel publishing – precisely tailored to your audience and optimized for maximum impact.

CONTENT MANAGEMENT

A350 Air to Air Rendering

Ideation & Campaign
Design
UX & Visual Design
Brand Strategy
Social media agency for digital visibility
Public Relations
Event Marketing
Content Creation
Content Production
Content Management

OUR EXPERT EDGE

Make

Make

We enable the Serviceplan Group, along with our agencies and clients, to navigate through unprecedented technological developments. This includes leveraging AI support, fostering AI collaboration, and utilizing Serviceplan's own AI solutions.

Make

Culture

Make

We are Serviceplan Culture—a cultural marketing agency that doesn’t just observe culture but helps brands become an authentic part of it. We identify where brands belong in the cultural landscape, connect them with the right communities, and create meaningful engagement that goes beyond the moment.

Culture

OUR PULSE

INSIGHTS
PODCAST
EVENTS

Made in Germany

Made in Germany

Cannes Lions

cannes Lion Event

LUFTHANSA

SHO SHIBUYA

Lufthansa - Sho Shibuya

Will 2025 bring a major turning point? CEO Florian Haller shares his thoughts

Twelvecast - der Serviceplan Talk

How AI agents are replacing intellectual grunt work!

Twelvecast - der Serviceplan Podcast

Is social media the biggest climate culprit?

Twelvecast - der Serviceplan Podcast

Best Brands

On February 26, 2025, the 22nd Best Brands Award in Munich will honor Germany’s most radiant and emotionally powerful brands – brands that combine innovation, success, and unforgettable experiences.

Übersicht, Feature
/ Verleihung der Best Brands Awards 2024 im Hotel Bayerischer Hof in München am 27.02.2024
/ Foto: BrauerPhotos / G.Nitschke für Best Brands

Markenroadshow

The 33rd Brand Roadshow was once again a great success this year! In Munich, Cologne, Hamburg, Frankfurt, Vienna, and Zurich, we explored the topic of "Artificial Intelligence: The New Era of Brand Management. Cases."

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markenroadshow 2025 keyvisual

INSIGHTS
PODCAST
EVENTS

The Serviceplan Germany board members

Markus Noder

Markus Noder

CEO
Managing Partner

Stefanie Kuhnhen

Stefanie Kuhnhen

CSO
Managing Partner

Till Diestel

Till Diestel

CCO
Managing Partner

Holger Scharnofske

Holger Scharnofske

CFO
Managing Partner

Let's get in touch!

Sebastian Vermaat

Sebastian Vermaat

Serviceplan

Let's get in touch!

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