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Issue 18

TWELVE Mail

As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

How can a #FuturePositive mindset empower companies and individuals to shape a better tomorrow? Optimism is a powerful renewable energy – fueling ideas, action, and change. Dive into the latest edition of TWELVE for inspiring insights, practical strategies, and a fresh dose of future positivity about what lies ahead!

Digital collage combining elements of nature and technology. Floating objects include a light bulb, a measuring tape, a mechanical hand, plants, a DNA strand, a robotic car arm, and digital numbers. At the center, Earth is visible, surrounded by symbols of science, sustainability, and innovation.

Why "Made in Germany" is trusted more on a global than a national level, old quality labels such as "German Engineering" are losing their relevance and how German brands can establish themselves as humane and progressive in the future – Stefanie Kuhnhen and Stefan Baumann on our study "The Future of Made in Germany".

Illustration of a young woman with long, light blue hair and futuristic tattoos on her face and body. She wears a black leather outfit, headphones, and holds a small electronic device in her hand. The background features a nighttime futuristic city with colorful, glowing billboards and a blurred effect.

Gen Z is sometimes seen as addicted to social media and detached from reality. But we can learn a lot from how they use digital spaces and are reprogramming the social system.

Kevin Heil, Unit Director at hmmh AG: The picture shows a smiling man with short brunette hair in a navy suit, who looks directly in the camera

Ready for the Accessibility Act? AI agents facilitate WCAG implementation, helping companies build an inclusive web presence.

A black and white illustration of a woman's head. She has colorful short curls with flowing hearts around her head.

In an era where AI offers endless possibilities for content creation, one question remains: How can brands create emotional resonance?

A futuristic digital world with a glowing blue Earth hovering above a high-tech interface.

2025 began with increasing business and marketing pressures. Agencies face rising expectations. Time to review, transform and prepare for the future with more efficient processes.

Portrait of a man with medium-length curly hair and glasses against a pink background. He wears a dark blue sweater over a pink shirt. His arms are crossed, and one hand touches his chin while he smiles warmly at the camera

A CEO is more than a leader – they’re a brand. How do they build trust, inspire loyalty, and shape a future where authenticity and connection matter most?

Interested in more content?

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