How AI is changing the entire marketing process
Reason Why
From strategy to creation to media execution, AI allows marketers to act faster and more precisely than ever before - and brands to achieve the highest possible ROMI. Such effectiveness and efficiency is vital today’s market challenges. However, the key to maximizing the benefits of AI lies in how tools, teams and AI agents can be seamlessly integrated.
Rather than a vertical, at the House of Communication, we believe AI should cut across all business functions, integrated into every team, tool, and process for shared enablement. That’s why we developed the HoC.AI platform.
Our integrated AI capabilities across platforms, creation, and media unlock our clients’ full AI potentials.
General Manager
Serviceplan AI Lab
Enter the House of Communication AI Platform
Our solution
Our AI tools, AI agents and human experts integrated under one roof, powered by data. Here’s how it works:
Insight.AI
Ignite your brand’s future
Our AI journey begins with Insights.AI, where market analysis meets persona intelligence. AI agents identify key opportunities, risks, and barriers, while Persona.AI pinpoints target audiences with precision.
Our strategists guide the interpretation, turning data into clear direction. These insights fuel the next step: creative development rooted in real behavior.
Creative.AI
Data-powered production
With data-backed personas in hand, Creative.AI takes over, automating production planning and asset creation. Our AI Playbook Generator produces a strategic foundation, while Serviceplan Generate.AI combines with AI-powered tools from the MakeLine to deliver customized visuals, moodboards, and messaging at scale.
Creative experts oversee the process to ensure every output hits the mark. The result: hyper-personalized assets, created faster than ever.
Activate.AI
Assets to activation
Activate.AI turns strategy into action with AI-powered campaign deployment of the previously created assets. Agents like Growth Investor and our Analyzer ID Tool optimize media spend and performance in real time, simulating campaign variations and adjusting budgets dynamically.
Analysts then validate and fine-tune placements for each persona, ensuring the right message reaches the right audience at the perfect moment.
Agentic Services
One seamless system
Available at every point of the marketing value chain is our Agentic Services - a network of highly specialized AI agents that collaborate to solve complex tasks.
Each agent handles a defined role, while our human experts orchestrate the flow. This system connects Insights.AI, Creative.AI, and Activate.AI into a seamless, efficient marketing engine.
Big wins across the value chain
Benefits
Faster execution
Elevate customer experience and optimise your brand's impact.
Scalable, flexible creative
We deliver high-quality, personalised content that resonates with your audience and helps your brand stand out consistently.
Faster execution
We leverage AI-powered targeting and real-time optimization to maximize your campaign’s impact and minimize waste.
Smarter together: Experts at the helm
Our solution
At the House of Communication, we are ALL IN on AI agent systems and tools to speed up processes and make hyper-personalization a reality for the first time. However, humans are and will remain indispensable as experts in meeting our clients’ evolving demands.
AI only strengthens our existing integrated approach. The capabilities of our strategists, creatives and analysts are augmented by the those of today’s technology, which means the expertise we offer can help your brand reach new levels of effectiveness. And as always, it’s the human connection that builds relationships.
Find out more about the first integrated AI solution for marketeers from our experts.
Why work with us?
What sets us apart
Integrated approach combining strengths of media, creative, technology and organisational expertise under the House of Communication.
Wealth of experience & proven track record of delivering successful AI projects across various industries.
Trustworthiness, ethics and data governance are at the core of our offerings; collaboration is at the core of our working style.
It makes sense to work with an agency because specialized agencies such as the Serviceplan Group have developed their own AI tools that can be used successfully in projects. Our agency offers a comprehensive range of solutions along the entire value chain, so you benefit from holistic and seamless services.
In addition, agencies offer a significant reduction in complexity for clients. Through our expertise and customized solutions, we can simplify the challenges of AI integration for you, providing real added value. This allows you to focus on your core competences while we take care of the technological and strategic aspects of AI.
Artificial intelligence (AI) is a decisive success factor for your company's marketing strategy. The key factor here is increased efficiency. For example, AI enables fast, data-driven research and analyses that would otherwise be very time-consuming and costly.
AI provides effective and personalized insights and predictions that can play an essential role in your marketing strategy.
By automating repetitive tasks, your team can focus on creative and strategic aspects. AI also improves responsiveness to market changes, increases efficiency and strengthens your organization’s competitiveness.
In order to efficiently implement the integration of AI in your company, you should be guided by the following aspects: It is important to define a clear objective and use this to weigh up which AI technologies and tools are suitable for your needs.
Before you introduce the technology in your company, you should first carry out a pilot project to avoid bad investments. Another success factor is data management, as data forms the basis for the efficient integration of AI.
Only if data management functions smoothly can AI process the data effectively and deliver good results. However, the basis of all these endeavors are trained employees who understand and can operate selected tools and scale them in the long term.
Yes, AI is simply the German abbreviation for Künstliche Intelligenz and means the same as AI, the English abbreviation for artificial intelligence. Both terms are used synonymously.
Artificial intelligence (AI) can significantly increase the efficiency of your marketing by analyzing comprehensive data and providing deeper insights into customer behavior. It personalizes communication, automates routine tasks such as email campaigns and supports the creation and optimization of content.
AI also improves the real-time analysis and optimization of advertising campaigns. In customer service, chatbots significantly increase response speed and efficiency. The use of AI makes your processes more effective and customer-centered overall. And these are just some of the many ways in which AI can transform your marketing in the long term.
The use of Artificial Intelligence (AI) contributes directly to achieving your business goals by increasing the efficiency and effectiveness of your business processes. AI increases customer satisfaction through personalized experiences and precise customer service. By automating routine tasks and optimizing marketing campaigns, AI reduces costs and increases productivity at the same time.
In addition, advanced data analysis through AI enables more accurate market forecasts and better decision-making, resulting in a sustainable competitive advantage. Overall, AI promotes the scaling of your company and supports sustainable growth.
The success of AI-implemented marketing can be measured by several key figures. Increased conversion rates and increased customer engagement show how effectively AI personalizes content and interactions.
Improvements in customer service, such as faster response times thanks to AI chatbots, are reflected in higher customer satisfaction scores. In addition, the return on investment (ROI) is an important indicator that measures the extent to which AI investments lead to increases in sales. Cost reduction through the automation and optimization of processes, which contributes directly to increased efficiency, is also relevant.
The Serviceplan Group is a reliable partner for the integration of AI into your company. We cover the entire value chain and offer seamless services from conception to implementation. Our comprehensive expertise from various areas enables us to provide innovative and customized solutions.
We start with the culture and organization, support your employees in using the tools effectively and enable your company to integrate AI intelligently into all areas in the long term. On this basis, we develop suitable platforms and data infrastructure, support this with content, creation and workflows and finally activate all efforts via media and communication.
With a dedicated contact person, we guarantee the best possible advice and respond to your individual needs. This is how we maximize the potential of AI to achieve your business goals.
Although Artificial Intelligence (AI) can automate and optimize many aspects of marketing, it does not completely replace the need for specialists. In some areas, AI will play a greater role and in some, a downstream role. Fundamentally, most AI-supported tools require a quality check.
Specialists are essential to make creative and strategic decisions that AI algorithms cannot do. They also play an important role in interpreting data and adapting campaigns to changing market conditions. Overall, AI complements the skills of marketing teams and contributes positively to work processes, but it is not a replacement for subject matter experts.