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Featured
  • The Potential of Social Media and Influencer Marketing

    Social media expert Verena Letzner and TACSY’s Daniel Hoffmann show how brands can use influencers strategically – far beyond traditional advertising.
    05.Aug.2025
  • The Asset Production Revolution

    Lukas Paschke and Alexander Nagel call for a rethink in asset production: moving away from mass production toward exclusive, tailor-made à-la-carte solutions.
    05.Aug.2025
Latest Cases
  • coca-cola-holidays-are-coming-silverside-mobile.jpg

    Coca Cola - Holidays are coming 2024

    Using custom generative AI workflows, we reimagined classic Coca-Cola assets and streamlined the entire production process. The result: a modernized campaign that stayed true to the original’s nostalgic spirit while showcasing the power of innovation.
    06.Aug.2025
  • Initiative Vermisste Kinder - Screen2Save

    A digital alert network that makes missing child reports visible crossmedia and in real time – directly on the DOOH screens in our cities.
    05.Aug.2025
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  • Plan.Net brings Hemtex to Germany

    Plan.Net Group supports Hemtex with its Germany launch. An interdisciplinary team handles brand and e-com. Online shop opens in autumn 2025.
    05.Aug.2025
  • Serviceplan PR & Content Partners with Prain Global

    Serviceplan PR & Content further expands its international agency network and co-operates with one of the leading PR agencies from South Korea.
    05.Aug.2025

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As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

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