As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

AI #BeyondBoundaries: In our 16th issue of TWELVe Mail, our experts from around the world share their perspectives on the boundless impact of AI: across our disciplines, they present state-of-the-art AI-supported solutions and cases, describe developments in our own AI labs and highlight the potential for companies and brand experiences. All visuals were created using our own legally compliant image generation platform "Serviceplan Gen.AI".

Ready for a journey through the multifaceted world of brands? In our 14th edition of TWELVE Mail, we get to the heart of ÜberCreativity, navigate dark social and learn how cultural marketing becomes measurable. We also explore the possibilities of virtual onboarding experiences and look at building our agency brand.

The twelfth issue of TWELVE Mail kicks off our 23/24 fiscal year under the motto Expanding Horizons! Challenging times and an unprecedented dynamisation of topics and technologies call for new perspectives and change. We look at our first sustainability report, discuss the relevance of narratives and focus on the game changer AI.

We live in a high-speed age. On the one hand, we see an enormous power of people coming together again, a bunch of new business opportunities and pioneering trends. On the other hand, there is this intangible feeling of insecurity. So, the tenth issue of our TWELVE Mail Update is about the power of communities, brand building in difficult times and the role of “Generation Silver” in our society and our working environment.

These are not easy times to live in right now with lots of factors coming together to give us cause for anxiety, and to give companies a glimpse of an uncertain future. The eighth issue of our TWELVE Mail Update aims to encourage all of us to see every crisis as an opportunity, irrespective of how difficult this might be in light of current events.

Creativity, sustainability and responsibility in times of rapidly accelerating digitalisation – these are the core topics that define the sixth issue of our TWELVE Mail Update.

Creative and innovative ideas led us through the Corona crisis – the fourth issue of our TWELVE Mail Update is all about our insights and learnings of the past year.

Media, makers, brands – these are the core topics that define the second issue of our TWELVE Mail Update.