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Sabrina Alberti-Hager

Corporate Communications

Sabrina Alberti-Hager

Serviceplan Group

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Sabrina Alberti-Hager

Sabrina Alberti-Hager

Serviceplan Group

Corporate Communications

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Simon Fundner

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Felix Bartels

Serviceplan Group

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Nina Stechl

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Nina Stechl

Serviceplan Group

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Issue 2

TWELVE Mail

Media, makers, brands – these are the core topics that define the second issue of our TWELVE Mail Update.

The CMO will make the difference

How does one go about reinventing a traditional brand? How important is sustainability and what skills do brand managers need?

What does brand management mean to an entrepreneur? Cihan Anadologlu, cosmopolite, published author, bar and restaurant owner, on selling what and who you are.

Matthias Brüll & Arvid Boström

International media planning poses major challenges for brands, yet the opportunities to grow by expanding into foreign markets are enormous.

Esther Busch

In times of change and increasing complexity, flexibility in media planning while maintaining consistent brand management is fundamental for success in business.

Learning Orga

Regarding innovation – what do companies have to do to keep one step ahead? Facebook Manager Angelika Gifford on the innovation culture of a tech giant.

Data driven Marketing

Conventional data-driven marketing is threatened with running out of data this year. What companies should expect in 2021 and how they can combat this effectively in three steps.

Interested in more content?

Back to Issue #14

Overview

View all Issues

Recent Issue

All articles of issue #2

News & Trending Topics

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