Best Trends

The image is abstract and depicts a central sphere emitting colorful light bands and lines in all directions, with a mountain of binary numbers in the foreground, symbolizing the connection between technology and creativity.

Faced with the challenge of achieving more with less, CMOs are clearly focusing on the potential of artificial intelligence. But AI has so much more in store for us than just efficiency gains. Everything that will shape the future of CMOs in 2025 is covered in the 17th edition of Best Trends.

AI #BeyondBoundaries: In our 16th issue of Best Trends, our experts from around the world share their perspectives on the boundless impact of AI: across our disciplines, they present state-of-the-art AI-supported solutions and cases, describe developments in our own AI labs and highlight the potential for companies and brand experiences. All visuals were created using our own legally compliant image generation platform "Serviceplan Gen.AI".

Welcome to the age of ÜberCreativity! With Cannes Lions around the corner, we look into the campaigns with the greatest potential, our meaning of ÜberCreativity and ideas that have an impact across various media. Read more about it in our 15th edition of Best Trends.

Ready for a journey through the multifaceted world of brands? In our 14th edition of Best Trends, we get to the heart of ÜberCreativity, navigate dark social and learn how cultural marketing becomes measurable. We also explore the possibilities of virtual onboarding experiences and look at building our agency brand.

In our 13th Best Trends issue, we have a look at the marketing year 2024 and give you background information and interesting facts about the topics that will be relevant for CMOs next year: Sustainability, Artificial Intelligence, Gaming, Customer Journey Management, Creative Production and Emotional Brand Building.

The twelfth issue of Best Trends kicks off our 23/24 fiscal year under the motto Expanding Horizons! Challenging times and an unprecedented dynamisation of topics and technologies call for new perspectives and change. We look at our first sustainability report, discuss the relevance of narratives and focus on the game changer AI.

Cannes Lions is just around the corner! The eleventh edition of the Best Trends Innovation Update is all about creativity. What is its relevance in times of AI and Metaverse? Also, we follow our Young Lions to Cannes and discover the top Cannes cases of our young talents.

We live in a high-speed age. On the one hand, we see an enormous power of people coming together again, a bunch of new business opportunities and pioneering trends. On the other hand, there is this intangible feeling of insecurity. So, the tenth issue of our Innovation Update is about the power of communities, brand building in difficult times and the role of “Generation Silver” in our society and our working environment.

It is evident that in these uncertain times, we are recentring on people and brands. The focus is on emotional brand management.Meanwhile, internally, more than ever before, CMOs are people managers, whose main task is to manage people in an agile manner and create an emotional bond between them and the company.

These are not easy times to live in right now with lots of factors coming together to give us cause for anxiety, and to give companies a glimpse of an uncertain future. The eighth issue of our Best Trends Innovation Update aims to encourage all of us to see every crisis as an opportunity, irrespective of how difficult this might be in light of current events.

We find ourselves confronted with unpredictable situations and challenges the like of which none of us has ever had to face before. Therefore we now need strategic foresight in addition to speed – but most importantly creativity to expand our horizons and engage with new things. This is the core topic that defines the seventh issue of our Best Trends Innovation Update.

Creativity, sustainability and responsibility in times of rapidly accelerating digitalisation – these are the core topics that define the sixth issue of our Best Trends Innovation Update.

Many things came to a standstill during the lockdowns, while other things evolved to an incredible extent - the fifth issue of our Best Trends Innovation Update is all about current trends, tools and innovations while at the same giving an outlook for 2022.

Creative and innovative ideas led us through the Corona crisis – the fourth issue of our Best Trends Innovation Update is all about our insights and learnings of the past year.

Challenges and creative solutions – these are the core topics that define the third issue of our Best Trends Innovation Update.

Media, makers, brands - these are the core topics that define the second issue of our Best Trends Innovation Update.

People, Purpose & Pandemic – these are the core topics that define 2020. Find the first issue of our Best Trends Innovation Update here.