Issue 11

TWELVE Mail

Cannes Lions is just around the corner! The eleventh edition of our TWELVE Mail Update is all about creativity. What does it mean in times of AI and metaverse? We also accompany our Young Lions to Cannes and discover this year's Top Cannes Cases together with our Young Talents.

Global Creative Lead – in a media agency. Max Schöngen has been the Global Creative Director of the Mediaplus Group since the summer of 2022. In an interview, he told us what has happened since then, where creative media ideas come from and what it takes to realise them.

Design systems are an indispensable tool for brands to achieve success. But do they hinder creativity or provide a foundation for greater innovation and flexibility?

Hopes and fears are close together: Will the creative industry be one of the first areas in which generative AI brings about major changes?

Doing something in the metaverse and thinking it will win prizes is no longer enough – Alexander Schill is looking forward to the Cannes Lions 2023.

I’m going on a trip, and I’m taking: sunglasses, creative media ideas and my team partner Max. We represent Germany in the Media category at the Cannes Young Lions!

Favorite campaign, trends or mentality: PJ Pereira gives insights into the US creative scene and reveals in our video interview what it takes to be creatively successful in the US.

4 cases, 4 talents: Which cases have a good chance of winning a Lion in Cannes? Our young talents present exclusive stories behind the campaigns and share their personal highlights.

Interested in more content?

Overview

View all Issues

Recent Issue

All articles of issue #11

News & Trending Topics

To the Newsroom

Issue 11

How to Creative Media

Debunking the Myth?!

End of creativity or start of a new era?

Creation MUST be effective

On the road to Cannes!

150 Seconds with PJ Pereira

Top 4: Our Cannes Cases 2023

Interested in more content?

Overview

Recent Issue

News & Trending Topics