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Sabrina Alberti-Hager

Corporate Communications

Sabrina Alberti-Hager

Serviceplan Group

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Sabrina Alberti-Hager

Sabrina Alberti-Hager

Serviceplan Group

Corporate Communications

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Felix Bartels

Serviceplan Group

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Serviceplan Group

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Nina Stechl

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Nina Stechl

Serviceplan Group

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Issue 4

TWELVE Mail

Creative and innovative ideas led us through the Corona crisis – the fourth issue of our TWELVE Mail Update is all about our insights and learnings of the past year.

Florian Haller

Florian Haller, CEO of the Serviceplan Group, talks about what he has learnt from the pandemic and why we should keep on challenging ourselves.

Digital events

Covid-19 has made it impossible for people to meet up. We sum up what we have learnt over a year of digital events and what shouldn’t be missed in the post-Covid period.

Yvonne Wicht

Whether it’s the Covid-19 crisis, remote working or changing consumer needs, CMOs have had a challenging year. Yvonne Wicht lists four insights from our ‘CMO Barometer’.

Media Highlights

Creation and media go hand in hand. This makes the impossible possible, as with Hornbach. Three Mediaplus colleagues explain what makes this and the other best cases so special.

Phil Cowdell

The U.S. is more divided today than ever before. Phil Cowdell, CEO Mediaplus Americas, explains the challenges this brings for media planning.

Alexander Springer

With Design Thinking to an innovative app idea: Ever hunted for supper recipes? If so, forget yesterday’s methods and discover the SCEAT app, developed by Plan.Net Cologne.

Dark Mode

Some like it in black on white, while others prefer everything on black. The problems only arise if communications are slow to adapt.

Interested in more content?

Other articles

Overview

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Recent Issue

All articles of issue #4

News & Trending Topics

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