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Issue 15

TWELVE Mail

Welcome to the age of ÜberCreativity! With Cannes Lions around the corner, we look into the campaigns with the greatest potential, our meaning of ÜberCreativity and ideas that have an impact across various media. Read more about it in our 15th edition of TWELVE Mail.

Who's up for winning a Lion?

Three cases, three colleagues: Our creative colleagues provide exclusive insights and share their personal highlights. Which are our cases most likely to win at Cannes Lions?

ÜberCreativity What?

The future of advertising will be ÜberCreative – or there will be no future at all. But what does ÜberCreativity mean for different disciplines? Our creatives share their thoughts.

Inside Creative Media

Best Independent Agency in the global WARC ranking and first place in the RECMA Creativity Report – Mediaplus is making its way in the international creative media business. CEO Matthias Brüll and Global Creative Lead Max Schöngen reveal how this was achieved and what plans the media agency has for the future.

The Case for a Laugh in Dark Times

Written by Mona Munayyer, Gonzalez, Chief Growth Officer at Serviceplan Americas and Pereira O’Dell, the creative agency behind MANSCAPED “Love Your Boys,” a campaign that brought humor to the forefront of a taboo topic.

Negative experiences at digital touchpoints can, at worst, cause people to turn away from a brand. Christian Waitzinger on “UNITE” and what makes a compelling digital experience.

Some glue themselves – Lilith gets walking

Starting in November 2024, Lilith van Amerongen will trek alone to the South Pole. We spoke to the 24-year-old about her motives.

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Overview

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All articles of issue #15

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