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Sabrina Alberti-Hager

Corporate Communications

Sabrina Alberti-Hager

Serviceplan Group

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Sabrina Alberti-Hager

Sabrina Alberti-Hager

Serviceplan Group

Corporate Communications

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Simon Fundner

Global Client Development

Felix Bartels

Serviceplan Group

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Felix Bartels

Serviceplan Group

Global Client Development

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Nina Stechl

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Nina Stechl

Serviceplan Group

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Nina Stechl

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Serviceplan Group

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Issue 1

TWELVE Mail

People, Purpose & Pandemic – these are the core topics that define 2020. Find the first issue of our TWELVE Mail Update below.

ÜberCreativity Brings Joy

In a world where Covid-19, recession and politics have put moods into a downward spiral, we look at how ÜberCreativity can spread joy across colleagues and culture.

content overcomes corona

Ad is dead and content rules? Here are the top five reasons why content should be the communications driver of choice now in particular.

O'dell Union

The chemistry that sparked a partnership which promises to transcend cultural and geographical boundaries? Pereira O’Dell CEO Andrew O’Dell gives insights on the new union.

ai mediaplaning interview

People or machines – who will be in charge of media planning in the future? Data science and artificial intelligence are indispensable; that much is certain.

Staudinger Mediaplaning

How sustainable are the media we currently use for advertising, and what might sustainable criteria in media planning look like?

Amazonisiation platform marketing

To be successful, customer focus is a critical factor. If you want to keep pace, you have to adapt. Reactions to challenges that occur must be effective and from a single source.

The Power of Rethink

When the world is falling apart, it’s time to create a new one. What advantages Asia and the United States have over Europe, and other exciting ideas from our Innovation Day.

Next Gen Entertainment

New creative content formats: TikTok took viral content to a new level, while the gaming space was repurposed for entertainment.

Interested in more content?

Back to Issue #14

Overview

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Recent Issue

All articles of issue #1

News & Trending Topics

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