This is an ideal venue in terms of inspiration and innovation. Up until the 1990s, this industrial district was the site of a few potato dumplings factories. Today, a lively scene full of creativity, art and culture, combined with international club and gastronomy trends, flourishes here. Right in the middle, the new House of Communication Munich stretches over a total area of 40,000 m2. The ingenious concept underlying it creates an ideal mix of lively everyday agency life and opportunities for relaxation. The building sections “Join”, “Heart” and “Lab” are connected by the “innovation Track” (the iTrack in short), which is a 130-meter-long carpet of light. Three roof terraces and three bars provide the perfect space to get together - whether for a coffee break or a cold drink. Fun fact: the orange sofa in the “Join” is 30 meters long and can seat 100 people. But people rarely sit down at parties at HoC Munich.

Through the agency brands Serviceplan, Mediaplus and Plan.Net, this is a place where all modern communication services are united under one roof:  Strategy & Consulting, Creative & Content, Media & Data and Platform & Technology. Through a fruitful exchange, experts from all disciplines work quickly and efficiently on innovative and integrated solutions from a single source. Their common goal is to inspire consumers and strengthen brands in the long term while staying true to the philosophy of the Serviceplan Group: Building Best Brands.