The feeling of curiosity
Challenge
Lufthansa wants to inspire people to say “Yes” to new adventures - to throw all doubts overboard and simply take the trip they've always wanted to take. Our mission was to capture the great feeling of experiencing new worlds in a global 360° campaign that is entertaining and encourages people to make their travel dreams come true.
With one click to your dream destination
Solution
“Every journey is a new beginning. All it takes is a Yes": by clicking on the ‘book now’ button. In the film, the protagonist types her dream destinations into the Lufthansa app and is magically transported to fascinating places. The campaign film is extended by a series of OOHs and social media motifs that invite people to say “Yes” to their own personal dream destination.
"We all have these destinations in the world, we have dreamt of visiting for years. In our campaign, we take viewers there up close and personal and share the great feeling of experiencing these new worlds. We want to inspire people to be brave, to say "yes" to actually book that flight and turn travel dreams into reality.”
Serviceplan
